BABA BANDA SINGH BAHADUR ENGINEERING COLLEGE - FATEHGARH SAHIB

Affiliated to I.K.G PTU, Jalandhar

ਬਾਬਾ ਬੰਦਾ ਸਿੰਘ ਬਹਾਦਰ ਇੰਜੀਨੀਅਰਿੰਗ ਕਾਲਜ - ਫਤਿਹਗੜ੍ਹ ਸਾਹਿਬ Call Us:(1800 137 2015, 01763 503067)

Masters of Business Administration (MBA) – Batch 2021 onwards

MBA 301-18 Core Organizational Behaviour & Design

Course Objective: The course aims to provide an understanding of basic concepts, theories and techniques in the field of human behaviour at the individual, group and organizational levels in the changing global scenario at workplace.
Course Outcomes: Upon completion of this course, students will be able to:
CO1:To explain the basics of Orgnaizational behaviour and various challenges for OB in national and global environment.
CO2:To illustrate the foundations of Individual Behaviour and analyse the influence of  individual level factors viz. learning, personality, perception, attitude and motivation on
behaviour in organizations.
CO3: To assess the significance of leadership and role of leadership styles in effectiveness of the team.

CO4: To examine the dynamics of group development, group properties and formation of organizational culture.
CO5: To demonstrate dimensions of organisational design and types of organisational structure and to analyse the influence of environment on organisational design.
CO6: To interpret the effect of political climate (conflict, power and politics) on human behavior.

MBA 302- 18 Marketing Research

Objective: The course aims to provide an understanding of basic concepts, theories and statistical techniques used in research. Students will also be given exposure to use and apply SPSS.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Understand the process of marketing research and its application in managerial decision making
CO2: Identify various sources of data for marketing research.
CO3: Examine different research methods and be able to apply them.
CO4: Identify different research designs and develop a research proposal.
CO5: Design an effective questionnaire and test reliability and validity of the scales.
CO6: Apply different methods of data preparation and data analysis

MBA 921-18 Consumer Behaviour

Course Objective: The objective of this course is to help students understanding various factors affecting consumer behavior and to understand the process of consumer buying.
Based on the understanding of consumer behavior, the students are expected to design the strategy.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.
CO6: Assess the process of opinion leadership and its relationship with firm’s promotional strategy.

 

MBA 922-18 Services Marketing

Course Objective: The objective of this course is to help students understanding various factors affecting consumer behavior and to understand the process of consumer buying.
Based on the understanding of consumer behavior, the students are expected to design the strategy.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Understand the fundamental concepts of service marketing and its functions.

CO2: Identify the role and significance of various elements of service marketing mix.

 CO3: Analyze customer requirement, measure service quality and design and deliver better service.
CO4: Analyze integrated services marketing communications and services marketing triangle.
CO5: Examine various pricing strategies and pricing approaches in service sectors.
CO6: Understand service marketing applications in different service sectors.

 

MBA 911-18 Investment Analysis and Portfolio Management

Course Objective: This course aims to acquaint students with the market micro structure of financial markets and understanding of economic, industrial and company analysis. It
shall also enable them to understand the valuable linkage between modern theories of finance and the analytical techniques used by investors for valuing securities and construct portfolios to achieve investor’s investment goals.
Course Outcomes: Upon completion of this course, students will be able to:
CO1:To familiarize the students about the basic concepts, various investment avenues, process of investment and market micro structure of financial markets.
CO2:To enable students to understand the operation of primary as well as secondary markets in India and to understand the concepts of risk and its measurement.
CO3 : To familiarize the students with the concepts and process of fundamental analysis so that they may understand the impact of various environmental factors on investment
valuation.
CO4:To explain the concepts and process of technical analysis and enable the students to understand the role of daily price movements in portfolio management.
CO5: To explain the concepts, process and techniques for portfolio construction, evaluation and revision.
CO6: To familiarize the students about the financial derivatives and computation of their expected payoffs.

MBA 912-18 Management of Financial Services

Course Objective: The objective of the course is to understand role of Financial Services in Business organizations and to give an insight into the strategic, regulatory, operating
and managerial issues concerning select financial services. In addition, the course will examine the present status and developments that are taking place in the financial
services sector and developing an integrated knowledge of the functional areas of financial services industry in the real services industry in the real world situation.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: To understand the concept of financial services and their importance.
CO2: To know the structure and schemes of mutual funds.
CO3: To understand the importance and process of Dematerialisation and remateralisation.
CO4: To know the structure and system of credit rating ,leasing ,merchant banking and venture capital.
CO5: To know the process and importance of factoring and securitisation.
CO6: To understand the process of asset liability management and risk management in banks

MBA 931-18 Organizational Change and Development

Course Objective: This course aims to introduce students to theories and concepts of organizational change and development and also it enhances the knowledge and
understanding of organizational interventions terminology and provides students with the opportunity to apply the key concepts to practical organizational situations.
Course Outcomes: Upon completion of this course, students will be able to:
CO1:Develop understanding of organization change and Define, explain and illustrate theories of planned change, their relevant foundations, strengths and weaknesses.
CO2:Recognize and comment on issues and problems arising out of organizational change initiatives.
CO3:To Understand concepts related to system theory, Action Research and Models,
CO4:Understand the role of various intervention strategies in organizational development.
CO5:Facilitate organizational change; and apply diagnostic models and concepts to change issues at the organizational, group and individual levels.
CO6: Examine various issues in the relationship between client and consultant relationship

 

MBA 932-18 Employee Relations

Course Objective: The aim of this course is to help students to understand basics of labour laws and industrial relations applicable in various business houses.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Understand establishing & maintaining a sound relationship between the worker  & the employer.
CO2: Understand the significance & functioning of Trade Unions.
CO3: Identify the simmering issues which might take the form of a dispute in the workplace.
CO4: Examine various provisions laid down by laws to settle disputes in the organizations.
CO5: Assess the importance of various Acts in Industrial Relations.
CO6: Comprehend the concept and classification of labour welfare

 

MB 941–18 : Data Mining for Business Decisions

Objective: The objective of this paper is to acquaint the students with an introduction to data analytics, data mining, and data-driven decision making. Data mining enables one
to extract useful insights, which then can be utilized for data-driven decision-making and competitive advantage. Data mining and data analytics involve a collection of techniques
for extracting patterns and trends in large databases to present results to stakeholders in terms of the business objectives set, and how the information learned can be used to add
value to the business. For this course, two software packages that are commonly used throughout industry are: WEKA, a well-established, highly popular data mining application, and R, a powerful open-source statistical language.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: To understand the opportunities, techniques and critical challenges in using data mining and predictive modelling in a business setting.
CO2: Use research-based knowledge and methods including company analysis, primary and secondary data collection, analysis and interpretation of data to find solution
to business problems
CO3: To understand and translate business challenges into data mining problems.
CO4: To become familiar with the processes needed to develop, report and analyze business data.
CO5: To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making.

 

MB 942 – 18 : E-Commerce and Digital Markets

Objective: The objective of this paper is to acquaint the students with the effectiveness of ecommerce and digital marketing. Students will learn about the implications of an increasingly
technological Society and to provide insights on how to implement marketing in a digital world.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: To understand of various applications and scope of ecommerce.
CO2: To know the working of various payment modes used in ecommerce today.
CO3: Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy, Developing effective digital and social media strategies
CO4: Understand the major digital marketing channels – online advertising: Digital display, video, mobile, search engine, and social media
CO5: Students will be able to explore the latest digital ad technologies

HVPE 101-18 HUMAN VALUES, DE-ADDICTION AND TRAFFIC RULES

Course Objective: This introductory course input is intended
a. To help the students appreciate the essential complementarily between  ‘VALUES’ and ‘SKILLS’ to ensure sustained happiness and prosperity which are the core aspirations of all human beings
b. To facilitate the development of a Holistic perspective among students towards life, profession and happiness, based on a correct understanding of the Human reality and the rest of Existence. Such a holistic perspective forms the basis of Value based living in a natural way.
c. To highlight plausible implications of such a Holistic understanding in terms of ethical human conduct, trustful and mutually satisfying human behavior and mutually enriching interaction with Nature. Thus, this course is intended to provide a much needed orientational input in Value Education to the young enquiring minds.

Course Methodology

1.The methodology of this course is universally adaptable, involving a systematic and rational study of the human being vis-à-vis the rest of existence.
2. It is free from any dogma or value prescriptions.
3. It is a process of self-investigation and self-exploration, and not of giving sermons. Whatever is found as truth or reality is stated as proposal and the students are facilitated to verify it in their own right based on their Natural.
4. Acceptance and Experiential Validation.
5.This process of self-exploration takes the form of a dialogue between the teacher and the students to begin with, and within the student himself/herself finally.
6. This self-exploration also enables them to evaluate their pre-conditionings and present beliefs.

HVPE 102-18 Human Values, De-addiction and Traffic Rules (Lab/Seminar)


One each seminar will be organized on Drug De-addiction and Traffic Rules. Eminent scholar and experts of the subject will be called for the Seminar atleast once during the
semester. It will be binding for all the students to attend the seminar.

MBA 401-18 Corporate Strategy

Course Objective: This course aims to familiarize the students with organization perspective from strategic viewpoint integrating different functional areas of management. The aim is to develop an understanding of how organizational strategies are formulated and implemented in a changing global environment.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand the concepts of strategic management process and strategic decision making process.
CO2: Discuss various techniques of external as well as internal environmental analysis of business.
CO3: Explain various business level and corporate level strategies for the growth of the business along with their implications.
CO4: Illustrate the issues involved in strategy implementation and the role of leadership, communication and organizational structure in implementation of strategy.
CO5: Develop various functional plans for successful implementation of strategy.
CO6: Understand organisational systems and techniques of strategic evaluation and control.

 

MBA 923-18 Integrated Marketing Communication and Sales Management

Course Objective: This course will help the students to understand the principles and practices of marketing communication, tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning as well as sales management.
Course Outcomes: After successfully completing this course, students will be able to:
CO1: Apply the key terms, definitions, and concepts used in integrated marketing  communications.
CO2: Conduct and evaluate marketing research and apply these findings to develop competitive IMC Programme.
CO3: Examine the role of various promotional strategies such as advertising, direct marketing, sales promotion and PR in effectiveness of marketing communication.
CO4: Understand and apply the concepts of sales management and organization.
CO5: Develop sales related marketing policies such as product policies, distribution policies & pricing policies.
CO6: Explain various sales operations such as sales budget, sales territories, sales Quota’s, control of sales, sales meeting and sales contest, organizing display, showroom  and exhibition

 

MBA 924-18 Retail Management
Course Objectives: This course enables students to understand the evolution of retailing and the strategic role of retailing in the distribution of consumer goods and services. The content of the course is useful for students interested in a retail career, working for companies that interface with retailers, or interested in owning or running a retail business.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand opportunities and challenges in retail management and retail management decision process.
CO2: Examine various types of retail formats and comprehend the application of theories of retail development on business models in retail.
CO3: Discuss and apply various function of store management.
CO4: Recognize the importance of store design and apply the concepts of store design to determine store layout and merchandising.
CO5: Understand the importance of customer service in improving retail service qualities.
CO6: Describe the applications of IT in retailing

 

MBA 924-18 Retail Management


Course Objectives:
This course enables students to understand the evolution of retailing and the strategic role of retailing in the distribution of consumer goods and services. The
content of the course is useful for students interested in a retail career, working for companies that interface with retailers, or interested in owning or running a retail business.

Course Outcomes: After studying this course, the students should be able to:
CO1: Understand opportunities and challenges in retail management and retail management decision process.
CO2: Examine various types of retail formats and comprehend the application of theories of retail development on business models in retail.
CO3: Discuss and apply various function of store management.
CO4: Recognize the importance of store design and apply the concepts of store design to determine store layout and merchandising.
CO5: Understand the importance of customer service in improving retail service qualities.
CO6: Describe the applications of IT in retailing

 

MBA 925-18 International and Social Media Marketing
Course Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans
and strategies for entering international markets and managing overseas operations. The course also helps students to understand the basics in Social Media Marketing and
Blogging.
Course Outcomes: After successfully completing this course, students will be able to:
CO1: Assess the challenges in international marketing and understand various international market entry strategies.

CO2: Evaluate international marketing environment and identify various international trade barriers and regional blocks.
CO3: Develop international product, pricing and communication policy and examine international distribution system.
CO4: Discuss the evolution of social media marketing and identify various benefits and applications of social media.
CO5: Explain how to develop effective social media marketing strategies for various types of industries and businesses.
CO6: Describe the major social media marketing portals that can be used to promote a company, brand, product, service or person

 

MBA 926-18 Product and Brand Management
Course Objective: To create understanding among students for concepts, process, techniques of product and management. The course also aims to familiarize students with
the concept of a ‘brand’, the role of branding in marketing strategy; brand equity, its importance and measurement, how to create and retain brand equity; operational aspects
of brand management.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand what a product is, the various levels which make it up, and different types of products.
CO2: Examine various challenges and issues involved in product planning and development.

CO3: Discuss and apply the concepts of test marketing and market entry of

CO4: Recognize the features and importance of a brand and conduct branding research.
CO5: Understand the concept of brand loyalty and measuring brand performance.
CO6: Describe the role of various branding strategies in brand equity management.

MBA 913-18 Behavioural Finance
Course Objective: The primary objective of the course is to make the students understand how behavioural bias affects the classical financial theory.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand and differentiate between different theories of behavioural finance.
CO2: Examine the concepts of bounded rationality.
CO3: Discuss various anomalies in the market giving rise to behavioural bias.
CO4: Describe the basis of behavioural bias of professional investors trading in market.
CO5: Understand the concept of market efficiency and will be able to relate it with the  concept of behavioural finance.
CO6: Describe the challenges to the efficient market hypothesis.

 

MBA 914-18 Mergers, Acquisitions and Corporate Restructuring
Course Objective: The main objective of this course is to enable the students to understand, evaluate, and interpret the significance of Mergers, Acquisitions and
Corporate Restructuring in the current global business environment, and enable them to appreciate how these strategic decisions are affected by various issues like valuation,
regulatory environment and methods of payment.
Course Outcomes:
CO1: To explain the popularity of merger and acquisition strategies in firms competing  in the global economy.
CO2: To describe the reasons why firms use an acquisition strategy to achieve strategic competitiveness.
CO3: To describe the issues that are significant in valuation decisions, and the factors which work against achieving success when using an acquisition strategy.
CO4: To define the restructuring strategy and distinguish among its common forms.
CO5: To explain the regulatory aspects of mergers, acquisitions and corporate restructuring.

 

MBA 915-18 International Finance and Financial Derivatives
Course Objective: The primary objective of the course is to familiarize the students with the different aspects of finance in respect of international trading and investing and to
equip them with the trading framework of different types of derivative contracts.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand the framework of international exchange rate system including factors influencing exchange rates.
CO2: Discuss the basics of different types of derivative contracts like futures, options and swaps.
CO3: Understand various types of risks / exposures in forex trading and their management.
CO4: Describe various theories underlying the concepts of international finance.
CO5: Understand trading strategies using options contracts.
CO6: Describe the regulatory framework of derivatives contracts in India

 

MBA 916-18 Taxation and Personal Financial Planning
Course Objective – To enable the students to understand the importance of tax management and various methods available for tax planning. This course also aims to
acquaint students with the importance and methods for personal financial planning.
Course Outcomes:
CO1:The students will be familiarised with the concepts of tax management, tax avoidance and tax evasion and the methods of ways of tax planning.
CO2:To acquaint students with the provision of the current finance act with regard to various head of income.
CO3 : To enable students to compute the tax liability of individuals after considering their residential status, various exempted incomes, permissible deduction, clubbing of
income and setting off of losses.
CO4: To familiarise students with the concept, objectives and importance of personal financial planning and enable the students to understand the implications of
environmental factors and time value of money on the personal financial statements.
CO5:To enable students to identify various types of risks any individual is exposed to and how they can hedge diversifiable risk.
CO6:To familiarise students with various instruments available for investment by an individual for achieving their personal financial goals

 

MBA 933-18 International Human Resource Management
Course Objective: This course provides an understanding of the role of human resource management (HRM) in international contexts. The course is divided into three areas of
study: the context of international HRM, strategic and functional HRM in international contexts, and comparative international contexts.
Course Outcomes:
CO1: Understand issues, opportunities and challenges pertaining to international
HRM.
CO2: Develop competency in dealing with cross cultural situations.
CO3: Understand the strategic and functional roles of HRM in various international contexts, especially in areas such as recruitment and selection, performance
management, training, learning and development, career management, compensation, motivation and repatriation;
CO4: Identify the role of cross cultural leadership in managing multicultural teams.
CO5: Understand external forces (e.g. globalisation, sociocultural changes, political and economic changes) that have the potential to shape international HRM.
CO6: Develop generic and transferable skills-especially in diagnosing international HRM issues critically and analytically and discussing specific cases relating to
international HRM

MBA 934-18 Strategic Human Resource Management
Course Objective: The aim of this course is to help students to understanding the strategic approach to human resources as distinguished from the traditional functional approach,
understanding the relationship of HR strategy with overall corporate strategy, strategic role of specific HR systems and appreciating SHRM in the context of changing form of organizations
in the global environment.


Course Outcomes:
Upon completion of this course, students will be able to:
CO1: Understand an integrated approach to the development of HR strategies that enable the organization to achieve its goals.
CO2: Describe the process of strategic HRM.
CO3: Discuss the strategic role of HR systems such as strategic staffing, strategic appraisal, strategic reward system etc.
CO4: Explain various human aspects of strategy implementation.
CO5: Identify the role of leadership in implementing strategic change.
CO6: Understand Global HRM and role of global HRM in successful implementation of MNC strategy

MBA 935-18 Leadership and Team Dynamics
Course Objective: This course is designed to be an interactive exploration of team dynamics and leadership. Through the introduction of current theories and models,
students will learn to work effectively in groups, increase their understanding of leadership, make effective decisions, and stimulate the development of new skills through demonstration and practice.
Course Outcomes:
CO1: Understand the history of leadership and current leadership theories.
CO2: Explain how leadership models are put into practice personally, locally, and globally.
CO3: Discuss the knowledge of developing leadership abilities.
CO3: Describe the concept of Strategic Leadership and ethical leadership.
CO4: Explain composition, formation, and development of teams.
CO6: Illustrate the dynamics of team Performance and motivation and the role of leadership in dynamics of team management and decision making

MBA 936-18 PERFORMANCE AND COMPENSATION MANAGEMENT
Course Objective: The objective of the course is to impart relevant knowledge required to perform the functions of human resource planning in an organisation and equipping
seekers with comprehensive and practical skills to manage employees’ performance effectively, and to understand the structure and components of wages and salaries, and
the wage administration in India
Course Outcomes: After completing the course, the student shall be able to:
CO1: Increase the awareness of the process and principles of performance Management / appraisal.
CO2: Identify the negative aspects of appraisal systems and consider how these might be overcome.
CO3: Discuss performance with regard to pay awards, and whether these should, or should not be automatically related to each other.
CO4: Demonstrate a familiarity with the appeal process relating specifically to the performance review.
CO5: Illustrate different ways to strengthen the pay-for-performance link and also learn the concepts of Payment and employee benefits issues for contingent workers.
CO6: Develop appropriate reward and compensation policies.

MB 943 – 18 : Managing Software Projects
Objective: The objective of this paper is to acquaint the students with major issues and techniques of Managing Software Projects. Understanding approaches for managing and
optimizing the software development process and choosing an appropriate project development methodology (e.g. waterfall, spiral, agile etc.). Applying efficient techniques for managing each phase of the systems development lifecycle
Course Outcomes: Upon completion of this course, students will be able to:
CO1: Understanding approaches for managing and optimizing the software development process
CO2: Examine contemporary software life cycle processes, activities and work products
CO3: Apply different methods to identify, analyze, and manage software project risks
CO4: Estimate software project effort, cost, and schedule for an intermediate size project
CO5: To make aware about the various software project teams in terms of roles and responsibilities and managers can plan their projects and minutely work out the cost and time overrun of projects.

 

MB 944 – 18 : Managing Digital Innovation and Transformation
Objective: The objective of this paper is to acquaint the students with introduction to digital transformations and innovation and build Digital Capabilities.
Course Outcomes: Upon completion of this course, students will be able to:
CO1 : Identify how Digital Transformation impacts corporate strategies
CO2 : Understand Security Issues in Digital Transformations
CO3 : Understand the risk associated with evolving international clients and environment
CO4 : To learn Security Issues, Methods & Laws
CO5 : Understanding cloud computing

MB 945 – 18 : IT Consulting
Objective: The objective of this paper is to acquaint the students with role of IT Consulting in Business Processes. It shall enable them to understand Consulting Life Cycle, Consulting
Projects, Service Level Agreements (SLA) and Ethics in Consulting.
Course Outcomes: Upon completion of this course, students will be able to understand:
CO1: To analyze the IT requirements of the organization and the underlying environment.
CO2: To advise IT solutions and services based on requirements.
CO3: To understand RFP Analysis.
CO4: To provide an understanding about SLA.
CO5: To familiar with ethics in consulting

MB 946 – 18 : Strategic Management of IT
Objective: The objective of this paper is to acquaint the students with the value of IT in strategic management and its processes. This course is designed to explore an organisation’s
vision, mission, examine principles, techniques and models of organisational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as
corporate governance and business ethics for the development of effective strategic leadership through the use of IT.
Course Outcomes: Upon completion of this course, students will be able to:
CO1: To develop an understanding of strategic management concepts and techniques and acquire the ability to apply the same in business situations
CO2: Learning how to use IT as a tool to implement business strategies and gain competitive advantage, not merely to support business operations.
CO3: In addition to familiarizing students with new technological changes in management, students are expected to integrate and apply their prior learning to
strategic decision making in organisations
CO4: Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives.
CO5: Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective.

MBA 403-18 Workshop on Indian Ethos
Course Objective: The course is an attempt for the students to learn about how to apply the concepts and theories of ancient Indian management in business.
Courses Outcomes:
CO1: Comprehend and practice Indian Ethos and values system.
CO2: Applying value based management and ethical practices in business.
CO3: To gain the knowledge of management principles from Vedas and other holy books and explain the application of Indian heritage in business.
CO4: To comprehend various stress management techniques and their applications in organizations.
CO5: To describe salient features and advantages of ancient Indian system of learning.
CO6: To describe various laws of Karma and explain the concept of corporate karma.