On September 17, 2024, a total group of 60 MBA and BBA students from BBSBEC successfully completed an industrial visit to Hero Cycles, one of the largest bicycle manufacturers in the world, located in Ludhiana, Punjab. This visit aimed to provide students with practical insights into the operations, manufacturing processes, and business strategies of a leading organization in the cycling industry.

Objectives of the Visit

1. To understand the manufacturing process of bicycles.
2. To learn about supply chain management and logistics in a large-scale manufacturing setup.
3. To explore the marketing strategies employed by Hero Cycles.
4. To enhance students’ knowledge of industry practices and challenges.

Activities during the Visit

The visit commenced with a warm welcome from the management team at Hero Cycles, who provided an overview of the company’s history, growth, and market presence. Following the introduction, the students were divided into smaller groups for a comprehensive tour of the manufacturing plant.

• Manufacturing Process Overview:
  • Students observed the entire production line, from raw material procurement to the assembly of finished bicycles.
  • Key processes highlighted included frame production, painting, assembly, and quality control.
• Interactive Session:
  • A session with the Operations Manager allowed students to ask questions about production efficiency, quality assurance, and waste management practices.
  • Discussions focused on the integration of technology in manufacturing, including automation and smart manufacturing techniques.
• Supply Chain Insights:
  • The logistics and supply chain manager explained the complexities of sourcing materials and distributing finished products.
  • Students learned about the importance of supplier relationships and inventory management in maintaining operational efficiency.
• Marketing Strategies:
  • The marketing team presented the company’s branding efforts, target markets, and promotional strategies.
  • Case studies on successful marketing campaigns provided practical insights into consumer behavior and market trends.
• Q&A Session:
  • A question-and-answer session allowed students to engage with company representatives, gaining further insights into career opportunities and industry trends.